Twitter Power: How To Dominate Your Market One Tweet At A Time

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the benefits of leveraging Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of social media, allowing members to connect in real time via short messages called "tweets" that can be received through various platforms. Many companies have built teams dedicated to responding to consumer tweets about their brand. In Twitter Power, Internet marketing expert Joel Comm shows businesses how to integrate Twitter into their marketing strategies to build a following, expand awareness, and handle public relations. The book includes case studies of companies leading the Twitter movement. Twitter Power is based on extensive community participation and is essential for businesses wanting to stay current with social media.