Understanding Media: The Extensions Of Man

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. There has been a notable resurgence of interest in McLuhan's work in recent years, fueled by technological and social changes. A new introduction by Lewis Lapham reevaluates McLuhan's work in light of current developments.