A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
What is Brand Equity, Anyway? is a must-read for those involved with creating, planning and researching effective brands and advertising. Advertising and marketing academics or anyone interested in the field of advertising and brand strategy should add this book to their collection. What is Brand Equity, Anyway? explores the way in which brands work, the factors that define the making of a strong brand and how brand strength can be measured and monitored. Part two takes this knowledge forward into creating a measurably successful advertising.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide to building and measuring brand strength.
Who is this book for?
If you're diving into marketing or branding, this book offers a clear and accessible breakdown of what makes a brand valuable and how to gauge its strength. It's perfect for anyone looking to understand the essentials of creating impactful, measurable advertising strategies. Plus, it bridges theory with practical application, making it a handy reference for both students and professionals.
