• Book cover of Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development by Calvin L. Hodock

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development

Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development

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by Calvin L. Hodock
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Details of Book

ISBN13: 9781591025689
ISBN10: 1591025680
Language: English
Publisher: Prometheus
Publication Year: 2007
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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