Win With Advanced Business Analytics: Creating Business Value From Your Data

Plain English guidance for strategic business analytics and big data implementation. In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move beyond basic reporting. In some instances, management and executives do not see the value of analytics or have a clear understanding of the business analytics vision, mandate, and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and B2B data, B2C data, traffic data, transactional data, third-party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics and big data to outpace the competition.