You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains. David McRaney’s first book, You Are Not So Smart, evolved from his popular blog of the same name. A mix of psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. McRaney provides analyses of fifteen ways we fool ourselves daily, including the misattribution of arousal, sunk cost fallacy, and deindividuation. He also discusses the true price of happiness, Benjamin Franklin’s unique qualities, and how to avoid falling for our own lies.